Résultats du prix de la meilleure communication 2025

• Rajarshi Majumder (Grenoble Ecole de Management), 
• Ignazio Ziano (Grenoble Ecole de Management), 
• Robert Mai (Grenoble Ecole de Management)

 

Résumé : Money illusion is the tendency of people to think of money in nominal values instead of real values, neglecting the effect of inflation. Across eight pre-registered studies, we found that consumers were more susceptible to money illusion than they thought others were. Specifically, we found that consumers were less willing to buy and equally willing to sell as others when the nominal value of products increased, but the real value remained unchanged due to changes in inflation. Interestingly, although consumers perceived themselves to place more importance on the real value of money than nominal, and specifically more importance than they perceived others would, they consistently deviated from using the real value changes while making economic decisions. Furthermore, our research showed that individuals comprehend and compare salary changes with others using nominal accounting. We discuss the theoretical and practical implications of self-other differences in the perceived effect of money illusion.