Ces dernieres annees, en reponse aux nouvelles demandes des consommateurs, l'offre de produits/services responsables s'est developpee. Au niveau theorique, on note une augmentation importante des recherches portant sur la consommation responsable, ce qui a mene a une profonde evolution du domaine. Cette communication propose une mesure revisitee de la consommation responsable incorporant des comportements multiples d'achat, de non achat et de post-achat, refletant l'evolution theorique et pratique de la consommation responsable. Apres le suivi des huit etapes de la procedure theorique de Churchill, sept dimensions composees de 28 items emergent : protection de l'environnement, recyclage, consommation citoyenne, consommation locale, compostage, protection des animaux et transport durable.
Proposition d'une mesure revisitee de la consommation responsable
Onglets principaux
In recent years, in response to growing consumer demand, the supply of responsible goods and services has expanded considerably. At the theoretical level, a notable surge in research has spawned profound changes in the very concept of responsible consumption. This paper proposes a revisited measure which can be generalized and which incorporates multiple purchase, non-purchase and post-purchase behaviour with a view to reflecting the ongoing practical and theoretical development of responsible consumption. Subsequent to application of Churchill's eight-step procedure, seven dimensions comprising a total of 28 items emerge: environmental protection, recycling, social consumption, local consumption, composting, animal protection and sustainable transport.