Proposition d'une mesure revisitee de la consommation responsable

Année: 
2013
Type: 
Actes du congrès
Proposition d'une mesure revisitee de la consommation responsable
Proposal for a revisited measure of responsible consumption
Résumé: 

Ces dernieres annees, en reponse aux nouvelles demandes des consommateurs, l'offre de produits/services responsables s'est developpee. Au niveau theorique, on note une augmentation importante des recherches portant sur la consommation responsable, ce qui a mene a une profonde evolution du domaine. Cette communication propose une mesure revisitee de la consommation responsable incorporant des comportements multiples d'achat, de non achat et de post-achat, refletant l'evolution theorique et pratique de la consommation responsable. Apres le suivi des huit etapes de la procedure theorique de Churchill, sept dimensions composees de 28 items emergent : protection de l'environnement, recyclage, consommation citoyenne, consommation locale, compostage, protection des animaux et transport durable.

Abstract: 

In recent years, in response to growing consumer demand, the supply of responsible goods and services has expanded considerably. At the theoretical level, a notable surge in research has spawned profound changes in the very concept of responsible consumption. This paper proposes a revisited measure which can be generalized and which incorporates multiple purchase, non-purchase and post-purchase behaviour with a view to reflecting the ongoing practical and theoretical development of responsible consumption. Subsequent to application of Churchill's eight-step procedure, seven dimensions comprising a total of 28 items emerge: environmental protection, recycling, social consumption, local consumption, composting, animal protection and sustainable transport.