Présentation de la revue RAM

Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007. It is a main reference for the development and dissemination of new concepts and new methods in marketing. It publishes peer-reviewed articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing.