Le workshop franco-austrio-allemand en comportement du consommateur

Understanding consumer behavior as well as understanding consumer research traditions requires understanding the respective contexts. For consumer research, paradigms and schools of thought are an important foundation of the worldviews shared by different groups of researchers. Such schools can cross-fertilize themselves — however, only on condition that they are able to create a context in which researchers can meet and exchange their ideas about consumer behavior and consumer research. Francophone and German speaking coun-tries formerly had rather different research traditions: For a long time, the language barrier inhibited the free flow of ideas between German and French groups of researchers as their scientific results were exclusively published in mother tongue journals. With this fifth edi-tion of the French-Austrian-German workshop we intend to provide a platform for a fruitful scientific exchange and networking between francophone and German-speaking researchers. We further invite researchers from all around the world who are interested in consumers and the context of their behavior.

5ième édition du workshop - 30 et 31 mars 2017 à Vienne - Autriche

The challenges of culture!

In 2017, our workshop topic reflects the context of culture. “The challenges of culture!” — indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of dif-ferent nationalities as well as subgroups, and gender diversity.
Contributions should focus on latest theory development and findings regarding consumer be-havior in a cultural context. We invite theoretical, empirical, and methodological papers. Research applying qualitative methods is as welcome as quantitative and mixed methods re-search. The language of the workshop and of all submissions is English.
To encourage an intense scientific discussion we will keep the workshop small (not more than ca. 50 participants) and allot plenty of time for the presentation and discussion of competitive papers (45 minutes). To encourage informal exchange and networking between researchers, we plan two special dinner events in Vienna: a “Heuriger Abend” in one of the oldest traditional Viennese Heurigen to provide participants a taste of Austria’s culture, and
a closing banquet in one of the most beautiful restaurants in Vienna. The welcome reception will take place at the “Sky Lounge” at the University of Vienna.
We invite you to please submit extended abstracts following the submission procedure de-scribed below. We encourage you to submit your very best work: the copyright for the papers remains with the authors.
After the previous workshops in Saarbrücken, Innsbruck, Paris, and Bayreuth we are very much looking forward to welcoming you in Vienna!

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University of Vienna
Oskar-Morgenstern-Platz 1
1090 Vienna, AUSTRIA
Tel. +43 (1) 4277-38026